At CES 2016, ZTE has unveiled a new smartphone for Vietnam and Singapore countries. The device in question is named ZTE Blade D Lux, and it’s carrying an entry-level price tag of just VND 3,890,000, converting to $175 approx. In Singapore, the handset is launched for SG$ 239, which further converts to $166.
The device is running on ZTE custom UI, which we usually see. It also comes with Dual SIM Card support, both over the 4G LTE cellular standard. Few design elements are borrowed from Xperia series of Sony, as one can look at the circular power button and volume rocker keys on the right side.
ZTE Blade D Lux Specifications
Let’s have a look at the complete specifications of ZTE Blade D Lux smartphone now.
- Snapdragon 410 SoC (64-bit)
- 1.2GHz quad-core processor
- Adreno 306 GPU
- 2GB of RAM
- 16GB internal storage
- Up to 64GB expandable
- 5.5-inch Display
- 2.5D Gorilla Glass protection
- Resolution of 1280×720 pixels
- Android 5.1 Lollipop OS
- LTE, Wi-Fi, Bluetooth, GPS, microUSB 2.0 port
- 13MP rear shooter with LED flash and autofocus
- 8MP selfie shooter with LED flash
- 3,000mAh battery
Based on the price tag and after looking at the specifications above, the deal is looking pretty usual. The entry-level market is getting mature day-by-day as more and more China-based phone makers are coming up with additional RAM and more MP camera units into their regular handset.
With similar entry-level handsets, the company is marching towards the western markets, i.e., US. ZTE owned Nubia brand is also making its entry into the US market with the launch of a flagship device, Nubia Z11. The flagship in question here carries an impressive build with near-to high-end specifications and a bezel-less design.
Let’s see how US consumers welcome ZTE’s entry in their home. The high-end market is already matured with offerings from known names like Apple, Google (Nexus), Samsung, etc.