With a share of 41%, Apple has continued to rule the smartwatch market. The global smartwatch shipments grew to 37% in Q2 of 2018. Apple was followed by Fitbit with half of Apple’s share of only 21%. The third spot was occupied by Fossil with only 4% shares in Q2 2018.
The next upgrade that smartphone manufacturers are planning to implement in the upcoming smartwatches in cellular capabilities. 90% of the smartwatches shipped today do not have cellular capabilities.
Satyajit Sinha, Research Analyst, Counterpoint Research, said,”Apple is catalyzing the trend of a smartwatch as a standalone wearable device with the adoption of cellular connectivity, which is driving the new wave of cellularly connected wearables globally, great news for mobile operators.”
He also added,”Battery life is a constant concern with smartwatches, given their tiny batteries. However, Apple, Samsung and Huawei are consistently working to optimize the software and the overall design and adding components such as eSIM to make space for bigger batteries. The adoption of cellular Low Power Wireless Access (LPWA), technology especially LTE-M in smartwatches will also drive core use-cases in a smartwatch while boosting battery life.”
According to Neil Shah, Research Director, despite the initial hype and traction of cellular-based Apple Watch Series 3 in the first two quarters. He said,”Apple iPhone users are actually choosing Series 1 as a non-cellular option over Series 3 cellular model which is surprising to many industry watchers.”
He also added,”This also shows that Apple users are choosing Series 3 preferably if they want to add cellular connectivity, else Series 1 remains the most popular model contributing to almost nine out of ten Apple watches sold in Q2 2018.”