Canalys, a research firm has made a report on the leading smartphone makers in the market. According to the report, Samsung has shipped 9.4 million smartphones in Q3 and Xiaomi has shipped 9.2 million smartphones in Q3.
As compared to last year, Samsung has shown a positive growth of 30 % whereas Xiaomi has shown a whopping positive growth of 290 %.
Canalys analyst Rushabh Doshi said,”Xiaomi’s growth is a clear example of how successful online brand can effectively enter the offline market while maintaining low overheads. But Xiaomi focuses on the low end. It struggles in the mid-range (devices priced between Rs. 15,000 and Rs. 20,000) where Samsung, Oppo and Vivo are particularly strong. Nevertheless, we predict Xiaomi’s continued go-to-market innovations will allow it to overtake Samsung within a couple of quarters.”
He also said,”The Indian economy is providing very strong in the second half of 2017, now that the twin shocks of GST and demonetization are far behind it.”
Even though demonetization hit the market last year, the smartphone market has grown steadily up to 23% in Q3 this year. In fact, India has surpassed the United States of America to becomes the 2nd largest smartphone market (1st is China).
A Canalys Research Analyst Ishan Dutt said,”Doubts about India’s market potential are clearly dispelled by this result. There are close to 100 mobile device brands sold in India, with more vendors arriving every quarter. In addition, India has one of the most complex channel landscapes, but with low barriers to entry. Growth will continue. Low smartphone penetration and the explosion of LTE are the main drivers.”
We see new brands in India. Interestingly, the work on an amazing strategy to launch themselves into the market. That is why they don’t get wiped off very easily. Moreover, rate at which we are increasing, we will surpass China some time or the other soon.
News Source: Gizbot
Featured Image Source: Canalys