ZOPO launched ZOPO Color M4 in India at Rs. 4999 via an event held at Lucknow.
ZOPO Color M4 comes with 4-inch (480 x 800 pixel) WVGA display with 233PPI pixel density. Under the hood is a 64-bit MediaTek quad-core processor MT6737M. It has 1 GBRAM, 16GB internal storage and up to 64GB external expandable storage. The device runs on Android 6.0 Marshmallow.
In the camera front, ZOPO Color M4 has 5MP rear camera with LED Flash and 2MP front camera. The rear camera has features such as geo-tagging, smile shot mode, panorama mode, continuous-shot mode and shoot time lapse videos. The camera can also shoot wonderful videos at 1080p and 720p resolution.
Color M4 is a dual SIM (micro + regular) device that supports VoLTE. Other connectivity features are LTE, Wi-Fi, microUSB port and Bluetooth v4.0. There is a standard 3.5mm slot for standard headphones or headsets. The device also has a light sensor, gravity sensor and accelerometer sensors.
The phone is as light as 114grams. It measures 125.5 x 64 x 10.6mm. The outer skin of the device comes with a pretty leather finish in Peach, Matte White, Caribbean Blue, Indigo and Charcoal Black.
The company has pushed a couple of their homemade apps like ZOPO Care and ZOPO World into the phone. Another additional advantage of owning this phone is the support of 25+ Indian languages. The phone is powered by 1450 mAh battery.
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Color M4 comes with one year warranty. Under this scheme, your phone will be replaced if there is any hardware issue. Another bonus point of the device is, it will be across most of the offline retail stores starting from 25th April.
Mr. Sandeep Tomar, National Business Manager of ZOPO India said, “Lucknow launch marks the entry of ZOPO in the east region of UP. It has a total of 47 districts where we have appointed 34 distributors with 34 service centers in it. The Channel is well established and functioning now. This new model, the Color M4 will be a big hit, as there is no competition present at this price for the same specifications. A high standard VoLTE product is offered by no other international brand in India at the same price. We are looking to increase our volumes from this model and target a segment which no other international smartphone brand has touched so far. By this, the consumers will avail a fast and affordable mobile internet experience that will democratize 4GVoLTE usage in the country.”
Keeping in mind the economic conditions of the country, ZOPO Color M4 has been launched at a very cheap and affordable price. This phone is not the cheapest, but it is still great for the Indian market.